Apple Revolutionary Manifesto
When you’re using apps on your iPhone,
You may start to see this.
It’s the new App Tracking Transparency Prompt.
It’s a feature that gives you a choice.
A choice on how apps use and share your data.
Data like your age, location, health information, spending habits, and your browsing history to name a few.
This is data can help to map your runs, tag your photos or track your location, so a nearby store can offer discounts.
But some apps have trackers embedded in them.
That are taking more data than they need.
Sharing it with third parties,
Like advertisers and data brokers.
They collect thousands of pieces of information about you
To Create a digital profile that they sell to others.
These third parties use your profile to target you with Ads…
And they can also use it to predict and influence your behaviors and decisions.
This has been happening without your knowledge or permission.
Your information is for sale.
You have become the product.
That’s why iPhone users will now be asked a single, simple question:
Allow apps to track you or not?
Maybe you’re okay giving an app your email or location, so they can share your data with others to personalize ads or build a profile about you.
And if you’re not?
Well, that’s what the prompt is for.
Whatever you choose is up to you.
But at Apple, we believe that you should have a choice.
App tracking transparency
A simpler new feature that puts your data
Back in your control.
(Foot Note: That wasn’t part of the script of pro-privacy movies like The Great Hack or The Social Dilemma, That was the script of official Apple Video introducing App Tracking Transparency prompt)
